As the Cardinals go up 3 games to 2, Fox is staring down the barrel of a no-New York, all-Midwest World Series. Which, of course, means lower ratings, dogs and cats living together, and mass hysteria. Ratings are already down, due to, in no particular order, the relatively drama-free first round, the stunning efficiency of the Tigers in dispatching their opponents, the multiple rain-outs, and the fact that the self-hating baseball media has spent far too much time bemoaning how this postseason couldn't possibly be competitive (Tom Verducci, I'm talking to you).
Here's a random thought - maybe if you spent more time building up teams other than the Yankees, Mets, Red Sox and Dodgers during the regular season, more folks would be inclined to watch playoff games with teams other than their own involved. Somehow, the NFL manages to get people excited about Cincinnati vs. Tampa Bay. Maybe, just maybe, it's because they don't bash their own product pre-emptively and instead try to get people interested in it.