Sunday, January 27, 2013

Great Moments In Sports Marketing, Golf Edition

The slogan for the Waste Management Phoenix Open golf tournament (because nothing says "waste management" like tenderly manicured greens in the middle of the desert) is "Bring the Noise".

To a golf tournament.

To an event in a sport where players throw Gaga-level conniptions over the intimation that somebody coughed three holes away during their backswing.

To an event in a sport largely played at private clubs, hidden behind strict walls of membership and heavy tomes of proper member decorum.

Bring the Noise indeed. And it's going to be really funny when somebody does.
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