The games haven't even started yet and they've already decided that it's going to be the lowest-rated World Series ever. Way to devalue your own product, kids.
The logic apparently goes that it's going to be a ratings stinker because A) it's two East Coast teams (you know, like those Yankees-Red Sox games they're so fond of showing), B)it's two "small" market teams, and C)it's not some combo of Red Sox/Yankees/White Sox/Angels vs Dodgers/Mets/Cubs. Oh, and nobody's ever heard of the Rays, despite their drawing record ratings on TBS for their ALCS, and having been the story of the summer.
Funny, though. Last time I checked, Philadelphia was the #4 television market in the country. That's got to be worth some eyeballs, right? And then there's this tidbit, ganked from The Hollywood Reporter:
In the past 10 years, the highest-rated Fall Classic was the seven-game Florida Marlins-Cleveland Indians matchup, which averaged a 16.7 rating/29 share.
Let's try that again. The highest-ranked World Series of the last decade was Florida, which can't draw flies to its stadium, versus Cleveland, whose baseball tradition is best known to non-Clevelanders as the launching point for the movie career of Wesley "Wille Mays Hayes" Snipes. Notice there's no Boston there? No Yankees, no Dodgers, no Cubs, no team in the top 5 media markets (Cleveland's 8, Miami is 21).
Instead, you had compelling teams playing great baseball. So maybe, just maybe, what's needed for good ratings is good baseball.
And if they're feeling really crazy, they might even try promoting that instead.