"Lance Armstrong is not famous because of cycling." - Mike Greenberg
Greenberg then proceeded to back this point up with the fact that he was an SI Sportsman of the Year and a folk hero because he had beaten a death sentence and gone on to compete in one of the most grueling sports in the world.
Or, as we humans put it: He was not famous because of cycling. He was famous because he was a famous athlete (whose sport was cycling) and who had beaten cancer (like many other people who were not famous cyclists and thus did not have their cancer battles publicized) in a public way (because he was famous for being a cyclist) and gone back to compete at the highest level of his sport (which happened to be cycling).
Just so that's clear.
Saying Lance Armstrong isn't famous for cycling is like saying Jim Fixx is famous because he died of a heart attack.
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